Discover: find opportunities, get insight in user needs
By observing, listening and asking questions, we get to know your users and find out what really matters to them. What makes their heart beat faster. We identify opportunities in the market. This kick-starts the design process.
Studio Rotor makes use of various tools such as on-site user observations, in-depth user interviews, expert reviews and co-creation sessions.
In this phase, we work on a clear understanding of the design problem and all its aspects.