{"id":15634,"date":"2015-10-05T16:50:14","date_gmt":"2015-10-05T15:50:14","guid":{"rendered":"http:\/\/test.studiorotor.nl\/en\/?page_id=15634"},"modified":"2023-06-12T13:29:27","modified_gmt":"2023-06-12T11:29:27","slug":"approach","status":"publish","type":"page","link":"https:\/\/www.studiorotor.nl\/en\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;]<h1 class=\"headline font-inherit fontsize-xxxxl fontweight-300 lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0;\">Our approach of the design process<\/h1>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243;][vc_column width=&#8221;2\/3&#8243;]<div class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0 0 0 0;\">How to translate your idea into a promising product? How to know whether your idea is truly great? In a structured design process, Studio Rotor works with you on these and other questions\u2026towards your next great product!<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"1160\" height=\"223\" src=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN.png\" class=\"attachment-full\" alt=\"Diagram of design process of Studio Rotor\" title=\"Studio-Rotor_Product-innovation-design-process-EN\" srcset=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN.png 1160w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN-300x58.png 300w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN-768x148.png 768w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN-1024x197.png 1024w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2019\/10\/Studio-Rotor_Product-innovation-design-process-EN-100x19.png 100w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;2\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"760\" height=\"481\" src=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach7_studiorotor.jpg\" class=\"attachment-full\" alt=\"product-designer-at-work\" title=\"approach7_studiorotor\" srcset=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach7_studiorotor.jpg 760w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach7_studiorotor-300x190.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><em>Discover:<\/em> find opportunities, get insight in user needs<\/h2>\n<p>By observing, listening and asking questions, we get to know your users and find out what really matters to them. What makes their heart beat faster. We identify opportunities in the market. This kick-starts the design process.<\/p>\n<p>Studio Rotor makes use of various tools such as on-site user observations, in-depth user interviews, expert reviews and co-creation sessions.<\/p>\n<p>In this phase, we work on a clear understanding of the design problem and all its aspects.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"760\" height=\"379\" src=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach6_studiorotor.jpg\" class=\"attachment-full\" alt=\"Design process - industrial design\" title=\"approach6_studiorotor\" srcset=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach6_studiorotor.jpg 760w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach6_studiorotor-300x150.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/div><div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"1160\" height=\"388\" src=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach5_studiorotor.jpg\" class=\"attachment-full\" alt=\"Industrial designer testing product with users\" title=\"approach5_studiorotor\" srcset=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach5_studiorotor.jpg 1160w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach5_studiorotor-300x100.jpg 300w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach5_studiorotor-1024x343.jpg 1024w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><em>Design:<\/em> concept design, prototyping &amp; testing<\/h2>\n<p>Studio Rotor turns newly found insights into concrete product concepts. In that way, we explore various directions for the design. We build mock-ups and test them with users, to ensure that your end users will love your new product.<\/p>\n<p>Our strength lies in the development of elegant and user friendly solutions to complex design problems. When designing a folding mechanism for a wheelchair for example, we have to bring together knowledge of construction, user demands, production and aesthetics in one design.<\/p>\n<a href=\"\/en\/concept-design\" target=\"_self\" class=\"button color-2 medium \" style=\"border-radius: 2px;\"><i class='fa  fa-chevron-right'><\/i>More about concept design<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"760\" height=\"505\" src=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach3_studiorotor.jpg\" class=\"attachment-full\" alt=\"\" title=\"approach3_studiorotor\" srcset=\"https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach3_studiorotor.jpg 760w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach3_studiorotor-300x199.jpg 300w, https:\/\/www.studiorotor.nl\/wp-content\/uploads\/2015\/10\/approach3_studiorotor-600x400.jpg 600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><em>Develop:<\/em> engineering &amp; realisation<\/h2>\n<p>In this part of the design process, we translate concepts into reality and prepare for production. Together with your production partner or department, Studio Rotor works on the realisation of the product, while keeping sight of the original idea behind it.<\/p>\n<h2>Feel like getting started?<\/h2>\n<p>That makes two of us. We look forward to hear about your plans! Take the first step, and get in touch. Or see how you can start for yourself by reading <a href=\"\/en\/product-design-tips\/\">our product design tips<\/a>.<\/p>\n<a href=\"\/en\/contact\/\" target=\"_self\" class=\"button button-appear color-3 full \" style=\"border-radius: 2px;\"><span>Let&#8217;s start a project together!<i class='fa  fa-chevron-right'><\/i><\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243;][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text] Discover: find opportunities, get insight in user needs By observing, listening and asking questions, we get to know your users and find out what really matters to them. What makes their heart beat faster. We identify opportunities in the market. This kick-starts the design process. Studio Rotor makes use of various tools such as on-site user observations, in-depth user interviews, expert reviews and co-creation sessions. In this phase, we work on a clear understanding of the design problem and all its aspects.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text] Design: concept design, prototyping &amp; testing Studio Rotor turns newly found insights into concrete product concepts. In that way, we explore various directions for the design. We build mock-ups and test them with users, to ensure that your end users will love your new product. Our strength lies in the development of elegant and user friendly solutions to complex design problems. When designing a folding mechanism for a wheelchair for example, we have to bring together knowledge of construction, user demands, production and aesthetics in one design. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text] Develop: engineering &amp; realisation In this part of the design process, we translate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15634","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation &amp; design process - Studio Rotor<\/title>\n<meta name=\"description\" content=\"How to translate your idea into a promising product? 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